TRISON integrates the audiovisual technology of the new flagship Zara in Milan

TRISON is responsible for the technological integration of the new space for Zara in the fashion capital.  From the moment the client steps foot in the store they perceive the incredible acoustics of the building, equipped from top to bottom with invisible speakers. In addition to improving the aesthetic of the store with hidden speakers, this specific hardware offers a uniform sound that uses the ceiling to spread the sound evenly. In TRISON it’s very clear to us that the way we “see” the sound has a huge impact in the way we perceive it.

The flagship incorporates interactive mirrors equipped with RFID which enables the identification of the garments of interest to the clients, allowing them to visualise suggested combinations with other garments and accessories selected by a specialist team of stylists and designers from the brand.  The information about the latest collections remains permanently updated via screens within the store, among which two stand out: a curved 9 metre high and 9 metre wide screen that covers the ground and first floors and offers an immersive experience due to its convex shape, and 8 other screens that form a 18 metres high large screen that rises up through all the floors of the store alongside the escalators. All of them have a 3.9 pixel LED and are latest technology.