It’s been a long time since the digital revolution arrived to the automobile sector, firstly through their vehicles, and now we can also see it in their point of sales. The “digital car” will soon be a reality. In fact, our cars are increasingly equipped with more technology, a natural consequence of the evolution of society, accustomed to “smart” objects as well as digital.
Artificial Intelligence is our new travel partner. Some brands have installed voice assistants that learn from the user, something similar to Apple’s Siri, Amazon’s Alexa or the google assistant. To activate them it is as easy as just having an application on your smartphone. We no longer need to insert and turn a key to switch the motor on, as through a system of sensors, the simple fact of having the key close by is enough to allow the car to be started by simply pushing an ON/OFF button.
The product changes, the client changes, and with that the network of car dealerships must evolve towards a more digital experience.