The investment in Digital Signage solutions in Spain grew by 9.1% in 2017, the second largest increase in the sector after mobile advertising, which rose by 15.9%, according to data published by the Zenith Vigía panel, made up of media executives based in Spain.
The latest wave of the report “Digital Signage Business Climate Index” (DBCI), carried out by DSF Europe and Invidis Consulting, has revealed that almost 80% of companies in the sector in Spain have “very positive expectations for the coming months, with a clear rise in projects underway taking this digital signage example ”
Many of these studies can be endorsed with this type of platform in the stores, thus being able to ask the user and obtain data of this interaction for the purchase process
Nowadays, information reaches customers very quickly. It’s very difficult to capture the attention of customers, so the Digital Signage for companies can help users interact in the shops.
Studies support that the integration of these platforms motivates the consumer to interact with them, which leads to benefits such as avoiding crowds in the payment queues.
