This strategic acquisition not only solidifies TRISON’s presence in the North American market but also reinforces its position as an industry leader.
“With Zero-In, we continue our international expansion, strengthening our position in North America and enhancing our capabilities in strategic sectors such as quick-service restaurants, banking, and fitness,” said TRISON CEO Alberto Cáceres.
Zero-In is an audiovisual agency based in New York City, dedicated to collaborating with the world’s most prestigious brands to create engaging and immersive digital experiences.
Zero-In has grown to become a leader in customer interaction technology, operating throughout all 50 States and Canadian Provinces, with corporate offices in New York City and New Jersey. They offer various audiovisual solutions, enabling them to work with world-class brands such as Equinox, sweetgreen, CAVA, Brookfield Properties, Shake Shack, Five Guys, LA Fitness, Bank of Hawaii, Mendocino Farms, Barry’s, Portillo’s and more.
Zero-In CEO Mitchell Goss commented, “We have worked with the incredible people on the Trison team for years and are thrilled at the opportunity to finally join our families into the leading global provider of digital experience solutions.”
With this addition, TRISON now operates 17 offices in 14 countries with about 500 employees, further strengthening its operational capacity in the North American market.
TRISON is a global company dedicated to the digitalization of spaces to create unique experiences through the integration of audiovisual systems, spectacular content, and innovative sensory marketing solutions. It is the European leader in audiovisual integration and one of the world’s leading digital integrators.
Among its clients are notable names such as Zara, Louis Vuitton, Gucci, Foot Locker, SSP, FNAC, IKEA, Primor, L’Oréal, Sephora, Lidl, Instituto Cervantes, Rolls-Royce, Porsche, Toyota, Seat, General Motors, Siemens, Real Madrid, AC Milan, The FA, Legends, Merlin Entertainments, AEG Worldwide, Sanofi, BNP Paribas, and more.