Until recently, everybody wanted to be Omni-Channel. Once becoming accustomed to such a desired concept, the term single-channel reappears, but in a totally different way to what we have previously understood by the term. In the same way that the sector evolves, so to do the concepts that are applied to the activity. As leaders in innovation technology, in TRISON we understand that this “new single-channel” is a homogeneous communication. The different channels (elements such as the physical store, web, social networks…) should be telling clients the same story so that clients do not perceive any difference between them, and this converting the various channels into what appears to be one.
In doing so, it strengthens the development and consolidation of the brand, and moreover the personalised experience of the user capturing their loyalty in the process. Regardless of the channel used, the consumer should feel special: down-to-earth attention, possibility of choice, complete integration of the different channels in the whole purchasing process.
For that reason, the key account clients with whom we work, are already using this form of communication, and as the firm responsible for the digitalisation of their spaces around the world, we accompany them all the way.
There is no doubt that the purchasing process has evolved and, above all in the last few years, it has reinvented itself. The different digitalisation processes have impacted, are impacting and will continue to do so on the sector, modifying the way the brands present themselves, as well as changing the way that we shop and purchase.
