A striking audiovisual experience for the largest Pull&Bear

TRISON’S solution involves creating an incomparable experience thanks to the audiovisual technology and interactivity.  The innovation, lighting and functionality have been the three pillars of this project.

The buying experience starts before entering the store: a giant transparent LED screen (19 x 2.5 metres) covers the shop front, lighting up the whole street, catching the attention of the passers-by with a unique content in 4k quality.  Also, the transparency of the screen allows light to penetrate the interior of the store and helps reduce the use of electricity.

With the sales space distributed in four floors and almost 1,000 metres squared, the new premises is fully committed to being omni-channel and to the integration of online shopping with the store, two areas more and more intertwined as components of one shopping experience.  This way, the store offers a special area for online orders with self-checkouts that include a tutorial on its correct use.

The changing rooms have also incorporated changes with a person detection system.  This way, thanks to the red and green lights, clients can see if the changing room is occupied or free.