Digital signage solutions are transforming the automotive industry, not only in products but in the dealership networks: Knowledge and relationship with the client have become primordial, and the dealerships have an advantage due to their direct proximity with the client.
The official Porsche dealership in A Coruña was pioneer in the digital transformation of the group within Spain. TRISON was proposed with the conceptualisation of the sales floor that fulfilled the demands of its clients and the changes that the sector has been facing.
Adapting to the needs of the project, we offered a solution in which the conceptualisation of the dealership would centre on the principal aim to generate memorable experiences thanks to the integration of audiovisual technology.
The dealership should become a place to meet, a communication channel between the client and the brand. A space where conversation is initiated by developing mini events and creating a place where many things happen.
“We are very satisfied with the work done by TRISON, the technology works to perfection. Furthermore, we are working on new projects” Carlos Blanco, Managing Director of Centro Porsche, A Coruña.
In the vehicle showroom there is a LED screen with an excellent resolution where a varied content is shown, from vehicle production manuals that characterise Porsche, to the launch of new products.
The dealership has private digitalised rooms available for an optimal configuration of the vehicles, as well as a large meeting room which includes 2 large format monitors (98 inches), wireless PA system and collaborating system.
Furthermore, clients can enjoy a fully conditioned open air relaxing space. The surround sound system accompanies the client throughout the customer journey.
In the upper floor, the dealership has a room with high quality audiovisual systems that convert the space into a magnificent rest area with a professional kitchen where clients can enjoy “showcooking sessions” at the hands of prestigious chefs. It is a way of interacting socially and culturally with the public.