Why is it that 80% of investment in advertising worldwide is visual, when 75% of our everyday sensations are influenced by our sense of smell?
The human memory is not conditioned by time, but by emotions. A simple aroma is able to transport us to remote places in our memory. There lies the magic of Akewuele. The use of smell as a new channel of communication, much more powerful than sight or sound, to revive emotions and feelings through scent marketing techniques.
Akewuele is a division of TRISON specialised in aromatising spaces and creating corporate fragrances with the intention of achieving a unique buying experience and of generating positive memories that will last in our memories.