TRISON manages to integrate technology into Zara that will revolutionise the stores of the future

Zara has reaped what was once sown by Amazon GO by opening its own new pop store, specialised in e-commerce, in a Shopping centre in London. The store will be open temporarily in Stratford as a test store, while the Inditex group is reforming the new flagship which will be inaugurated in May in Westfield Shopping Centre.  This Physical store will only allow the customer to purchase online.

Although it may seem a contradiction in terms, the initiative does make sense: a step towards hybridization, increasingly latent, of the digital world with traditional commerce.

The stores of the future are already part of the present, something undeniable. But has it come to stay? Without a doubt it is an attractive, innovative, and ground-breaking experience, but we still have to await to see final consumer behaviour, and if this new shopping experience is useful.

Will “pop-ups” form part of the new retail landscape and, above all, will companies have the logistical muscle power to be able to give a personalised service to the client wherever and whenever they want?