MERLIN Properties relied on TRISON to digitally transform the Arenas shopping centre in Barcelona and adapt it to the new demands of the connected consumer.
To turn the visit into a memorable experience in a listed building, facing architectural restrictions and a very tight execution deadline.
Integrate 180 m² of LED screens at 7 strategic points, highlighting an interactive circular floor screen synchronised with a suspended one, creating a unique immersive experience.
Arenas de Barcelona becomes a multisensory destination where digital art, architecture and visitor interaction converge.
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The project integrates precision engineering, artistic content, and advanced LED technology to deliver a unique cultural experience. Visitors encounter interactive floors, panoramic suspended screens and digital mosaics that reinterpret Barcelona’s artistic heritage through motion and light.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
DIGITAL SIGNAGE AWARDS 2019
PUBLIC VENUES-RETAIL
ARENAS S.C.
DIGITAL SIGNAGE AWARDS 2019
DISPLAY PLAYER TECHNOLOGY
ARENAS S.C.
Arenas de Barcelona stands as a benchmark where architectural legacy and digital innovation shape a new cultural retail experience.
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