Balenciaga

Ecoalf subtly integrates visual technology, reinforcing its sustainable philosophy in flagship and corners.

The Challenge

Create immersive spaces that reinforce brand identity and premium positioning, connecting emotionally with customers and passers-by.

The Insight

TRISON combined LED technology, architectural design, and custom content to create sophisticated, visually stunning environments.

Immersive LED ceiling installation in Balenciaga’s New York flagship store, creating a futuristic retail atmosphere.

Key highlights of the project

Luxury meets digital innovation

LED ceiling enveloping the interior of Balenciaga New York, amplifying immersion and spatial depth.

Immersive LED architecture

LED installations in New York and Milan elevate the sensory experience, enhancing depth, movement, and brand presence.

Dynamic LED content in Balenciaga stores showcasing branded visuals aligned with the luxury aesthetic.

Dynamic storytelling

Tailored content aligned with Balenciaga’s visual identity brings collections to life with dynamic, architectural precision.

A premium digital retail experience

The installations transform Balenciaga’s flagships into immersive environments where technology and design coexist seamlessly. LED architecture and curated content enhance the emotional connection with customers, reinforcing the brand’s global positioning in luxury retail.