The Boulevard sought to transform its central square into an innovative space that would surprise visitors, combining technology, creativity and interactivity.
To create an immersive and emotional experience that combined technology, digital art and interaction, reinforcing the identity of the shopping centre.
TRISON Necsum incorporated 3D content of fauna and flora, along with photocalls and augmented reality, to encourage interaction and generate memorable experiences.
The project introduces immersive 3D audiovisual content combined with interactive photocalls and augmented reality activations. Visitors become part of the experience, engaging with digital elements designed to entertain, surprise and encourage social sharing.
Digital fauna, flora and interactive elements transform the plaza into a living, engaging environment that invites participation and discovery.
GET IN TOUCHBy blending digital art and immersive technology, El Boulevard’s central plaza becomes an emotional meeting point. The experience enhances visitor engagement while reinforcing the shopping centre’s role as an innovative, experiential destination.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
MAPIC AWARDS 2025
BEST REFURBISHMENT PROJECT
EL BOULEVARD
GLOBAL RLI AWARDS 2025
INNOVATION IN TECHNOLOGY
EL BOULEVARD
MUSE AWARDS NEW YORK 2025
EXPERIMENTIAL & IMMERSIVE – IN STORE
EL BOULEVARD
El Boulevard positions itself as a benchmark in immersive retail experiences, where technology and creativity turn every visit into a memorable moment.
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