Foot Locker Paris redefines experiential retail through immersive technology, gamification, and digital storytelling—transforming the store into a cultural playground where shopping becomes an interactive experience.
Foot Locker challenged TRISON to create a flagship destination that would revolutionise in-store engagement through digital immersion and cultural interaction. The goal was not only to sell products but to transform the store into a destination where visitors could play, explore, participate, and connect with basketball culture, urban identity, and the brand’s community.
This required a holistic ecosystem: interactive zones, energy-efficient LED, gamification, multi-sensory content, and a digital strategy that evolved in real time—combining creativity, sustainability, and cultural authenticity.
TRISON reimagined the store as an interactive space where retail and entertainment merge. To achieve this, an ecosystem of immersive AV technology, motion sensors and gamified activations was designed—turning visitors into active participants. Experiences like the Striper Quiz, Striper Quest, Selfie Experience, Avatar and Jump & Snap created a dynamic, social-ready environment. All solutions were powered by energy-efficient LEDs and centralized CMS, ensuring a scalable and sustainable digital operation.
LED quiz + basketball shooting game triggered by user movement.
Digital scavenger hunt via mobile app, rewarding participation at the customized box office.
Metro-inspired photo booth with customizable LEDs and branded social filters.
Local-artist 3D animated avatar aligned with metaverse culture.
Foot Locker Paris blends technology, sport, and creativity to create an experiential retail landmark.
GET IN TOUCHFoot Locker Paris merges sport, culture, and technology to create an environment where visitors interact, play, and express themselves. Immersive LED surfaces, AR-ready content, and motion-activated experiences turn each visit into a dynamic journey, reinforcing the brand’s connection with youth culture.
The Jump & Snap area activates through motion sensors, allowing staff and visitors to create TikTok-style dynamic videos. This zone becomes a content creation hub, encouraging spontaneous participation and social sharing—all aligned with Foot Locker’s energetic identity.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
AV AWARDS 2023
RETAIL PROJECT OF THE YEAR
FOOT LOCKER
Energy-efficient LEDs and advanced CMS management guarantee a scalable and responsible digital ecosystem, positioning Foot Locker Paris as a benchmark in experiential and sustainable retail.
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