Digital skyline installation integrated with the Boss identity at Istanbul Airport, designed by TRISON.

Boss

Istanbul, Turkey

BOSS Istanbul combines fashion and technology to deliver immersive digital experiences.

The Challenge

Create a sophisticated visual environment that integrates digital art and brand identity in a high-traffic airport space.

The Insight

TRISON Necsum designed a digital skyline that harmonizes with the BOSS logo, creating an immersive and elegant experience for visitors.

Interior view of Boss Istanbul showcasing immersive 3D content integrated into the store architecture.
LED façade aligned with the Boss logo, creating a seamless premium digital environment.

Immersive digital art for premium retail

The Istanbul space features a dynamic digital skyline crafted to elevate the brand’s visual language. With refined motion graphics and 3D content, TRISON Necsum created a continuous narrative that blends fashion, technology, and architectural elegance—transforming the store into an experiential landmark within the airport.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.


MUSE AWARDS NEW YORK 2024

EXPERIMENTAL & IMMERSIVE – RETAIL

BOSS ISTANBUL AIRPORT


DIGITAL SIGNAGE AWARDS 2025

RETAIL MARKETING & MESSAGING

BOSS ISTANBUL AIRPORT

Premium immersion

The digital skyline merges creativity and technology to redefine experiential retail, reinforcing Boss’s sophisticated and innovative identity.

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