L’Aquàrium de Barcelona

Barcelona, Spain

TRISON transformed the Barcelona Aquarium into an immersive digital journey, merging technology and creativity to enrich the connection with the marine world.

The challenge

The Barcelona Aquarium aimed to reinvent the visitor experience through digital innovation, using technology as a creative tool to strengthen the bond with the marine world. The challenge was to design an immersive journey that would surprise from the exterior and guide visitors through a memorable multi-sensory tour.

The insight

The Barcelona Aquarium is reimagined as a space where technology and creativity merge to deliver a truly sensory experience. With TRISON’s solutions, visitors not only observe marine life but also live it in an immersive way, exploring a digitally reinvented ocean that enhances both wonder and connection.

An immersive audiovisual ecosystem for L’Aquàrium

At TRISON we conceptualised and integrated an audiovisual ecosystem combining visual impact, interaction, and immersive atmosphere.

Exterior LED screen with 3D content and holographic fan at L’Aquàrium de Barcelona

Exterior experience

A large LED screen with 3D content and synchronised audio that captures the attention of passers-by, inviting them inside, plus a holographic fan that surprises visitors.

Digital LED floor recreating a moving ocean inside L’Aquàrium de Barcelona

Digital ocean

Over 300 sqm of digital flooring recreating the sensation of walking on a moving ocean, accompanied by an infinite ceiling that expands spatial perception and enhances immersion.

Digital screens enhancing the exhibition route at L’Aquàrium de Barcelona

Exhibition Route

Digital touchpoints with LED and LCD screens displaying audiovisual content that enriches the narrative, connecting visitors with the scale and beauty of the marine environment.

360-degree immersive projection room at L’Aquàrium de Barcelona

Interactive Area

A 360º projection room that takes users on an underwater journey with projectors and immersive audio, also equipped for events.

Simplified Management

To make space management easier, we created and implemented intuitive software that allows the entire system to be controlled from a tablet using simple icons.

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Audiovisual design integrated with architecture

All audiovisual solutions were carefully integrated into the existing architecture, ensuring visual impact without disrupting the space, the visitor flow or the marine environment.

Content creation with educational purpose

Audiovisual content was developed to balance emotion and education, using motion graphics, 3D animation and sound design to communicate marine knowledge in an engaging and accessible way for all audiences.

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Centralised management and operational simplicity

All audiovisual systems across L’Aquàrium de Barcelona are managed through a centralised and intuitive control platform. This solution allows staff to control screens, projections, sound and interactive elements in real time from a single interface, simplifying daily operations and reducing technical complexity.
The system enables quick content updates, scheduling and adaptation to different visitor flows, events or educational activities. By centralising management, the aquarium ensures consistent storytelling throughout the space while maintaining flexibility, reliability and ease of use for internal teams—supporting smooth operations without interrupting the visitor experience.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.

AV INTEGRATION AWARDS 2025

BEST AV INTEGRATION

L’AQUÀRIUM DE BARCELONA

AV INTEGRATION AWARDS 2025

BEST DIGITAL SIGNAGE – DOOH PROJECT

L’AQUÀRIUM DE BARCELONA

In conclusion

The Barcelona Aquarium project represents a fully integrated digital solution that enhances the visitor journey, creating added value through monetisation, viral exposure, and international visibility.

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