LEFTIES

Madrid, Spain
Audiovisual Integration
Content Creation
Content Management

Lefties E-White Concept Store merges accessible fashion with immersive digital technology, shaping a dynamic and connected retail experience.

The Challenge

To redesign the store experience through interactive, intuitive, and visually impactful environments that enhance navigation, brand perception, and customer engagement.

The Insight

TRISON deployed a complete digital ecosystem—LED screens, immersive content, interactive signage, self-checkout, and queue management—to create an operationally efficient and visually compelling store.

Immersive digital installation inside the Lefties store with synchronized LED displays and interactive technology, representing the strategic insight behind the upgraded customer experience
Interior view of the Lefties store showing the need for a renewed digital ecosystem, highlighting outdated displays and the challenge of creating a fully modernised retail experience.

Digital innovation across every area

From immersive displays to operational efficiency, each space offers a unified interactive ecosystem.

Anamorphic LED installation at Lefties E-White Concept Store delivering high-impact visual content.

Immersive LED Displays

Anamorphic and large-format LED screens create visual impact and reinforce brand storytelling.

LED ring signage guiding customers through categories inside Lefties Digital Store.

Interactive Signage & LED Rings

LED rings and projection systems guide users through areas and enhance spatial recognition.

Self-checkout and queue management area at Lefties Montera with digitalised workflows.

Self-checkout & Queue Management

Automated systems streamline payment, pick-up, and flow, enhancing operational efficiency.

SEE VIDEO
Centralised digital content managed across LED screens at Lefties E-White Concept Store.

Unified content for every moment

All LED surfaces, holograms and digital stations operate through TRISON Spaces, enabling synchronized storytelling, brand campaigns, and tailored content for each area. This ensures visual consistency while allowing fast updates during high-traffic periods.

Immersive retail

Lefties sets a new standard in digital fashion with environments that blend creativity, functionality, and immersive technology.

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Retail environments built for interaction

The store uses immersive environments that merge technology and fashion. From 3D visuals to interactive wayfinding, each touchpoint enhances customer connection and shapes an expressive, engaging shopping journey.

Interactive and immersive retail environment inside Lefties with multi-surface digital activations.

AWARDS & RECOGNITIONS

This project has been recognised by industry leaders for its excellence in design, innovation, and execution.

GLOBAL RLI AWARDS 2024

MOST IMMERSIVE ATTRACTION & EXPERIENCE

LEFTIES WORLDWIDE

MUSE AWARDS NEW YORK 2024

VIDEO – ANIMATION

LEFTIES WORLDWIDE

DIGITAL SIGNAGE AWARDS 2025

RETAIL MARKETING & MESSAGING – HIGH COMMEDATION

LEFTIES WORLDWIDE

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