M Plaza, on Seoul’s Myeongdong Street, was looking to renovate itself to regain its iconic appeal and provide visitors with a surprising digital experience from the main entrance.
Repositioning the shopping centre as an urban landmark, integrating technology and digital art without losing elegance, architectural harmony or exterior visibility in one of the city’s busiest streets.
Repositioning the shopping centre as an urban landmark, integrating technology and digital art without losing elegance, architectural harmony or exterior visibility in one of the city’s busiest streets.
Technology elevates style, transforming the entrance into a refined immersive landmark.
GET IN TOUCHTRISON Necsum redefined M Plaza by integrating a signature digital façade with high-impact architectural visibility, turning the entrance into a beacon on Myeongdong Street. Inside, warm materials, ambient lighting and elegant digital elements complement the architecture without overwhelming it—creating a sophisticated, contemporary environment. The subtlety of the content enhances the visitor journey, delivering a memorable and harmonious fusion of design and technology.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
GLOBAL RLI AWARDS 2021
INNOVATION & TECHNOLOGY TO SHOPPING CENTRES
M PLAZA
M Plaza emerges as an architectural landmark where digital innovation and elegance coexist—strengthening its identity in Seoul and redefining the visitor experience.
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