Marugame Udon lands in London with a digital strategy that combines Japanese authenticity, innovative interaction and an immersive experience for customers.
The challenge was to transfer the theatricality and authenticity of the Japanese experience to a new and competitive market, generating anticipation before the opening and ensuring a sustainable digital ecosystem.
TRISON UK designed a comprehensive strategy that combined pre-launch activations and digital integration in restaurants, ensuring continuity, authenticity and connection with customers.
Real-time video connection between London and Tokyo’s kitchen brings authenticity and storytelling to every visit.
Guests engage with playful Japanese backdrops, creating shareable social moments and boosting digital engagement.
LED menu screens integrated with EPOS systems ensure real-time updates and seamless synchronization with the kitchen.
Centralized content management allows real-time updates across all restaurants while maintaining local customization.
TRISON’s approach transforms dining into an interactive experience. LED canvases and digital signage evolve throughout the day, offering a multisensory journey that combines Japanese culture with modern digital communication.
The Marugame Udon concept was designed for scalability, enabling future rollouts across the UK and Europe. Each location benefits from the same centralized CMS and creative assets, ensuring brand consistency and operational efficiency.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
RMI AWARDS 2022
BEST DIGITAL ENGAGEMENT
MARUGAME UDON
Marugame Udon’s London project demonstrates how immersive technology and cultural authenticity can transform hospitality — connecting people, places, and stories through innovation.
