The Max Center shopping centre wanted to consolidate itself as a benchmark in Bizkaia, offering an innovative experience that went beyond shopping and distinguished it as a unique space.
To design a digital icon in the central square, capable of attracting and surprising audiences of all ages, inviting interaction and reinforcing the identity of the centre as a benchmark for innovation.
TRISON Necsum carried out a high-impact audiovisual project, with a monumental totem pole, iconic digital content and interactive experiences that transform the central square into an immersive and memorable space.
The digital totem becomes a dynamic canvas for high-impact visual storytelling. From artistic reinterpretations inspired by Guggenheim lamps and Michelangelo’s David to striking 3D effects such as the golden waterfall, content evolves to surprise visitors and invite participation through sensors, augmented reality and digital games.
The central square is redefined as a digital and social hub where technology, creativity and participation converge to elevate the visitor experience.
GET IN TOUCH
Beyond static content, Max Center hosts exclusive live digital moments featuring robots, dancers and digital artists. These performances transform the space into an experiential stage, reinforcing the centre’s role as a cultural and entertainment destination within Bizkaia.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
THE DAILY DOOH GALA AWARDS NEW YORK 2021
BEST SHOPPING MALL
MAX CENTER
DIGITAL SIGNAGE AWARDS 2021
PUBLIC SPACES
MAX CENTER
MUSE AWARDS NEW YORK 2021
EXPERIMENTIAL &IMMERSIVE RETAIL
MAX CENTER
Max Center stands as a benchmark in digital creativity, where immersive technology strengthens emotional connections and turns each visit into a memorable experience.
GET IN TOUCH
