Immersive digital art installations integrated into the architecture of Plaza Río 2 shopping centre in Madrid.

Plaza Rio 2

Madrid, Spain

Plaza Río 2 sought to consolidate itself as a shopping center of technological and artistic reference, offering its visitors unique and memorable experiences on each visit.

The Challenge

Integrate large-format digital content and innovative structures into the architecture of the centre, generating immersive experiences without affecting the functionality of the spaces.

The Insight

TRISON Necsum designed and implemented artistic digital installations, with semi-transparent screens, digital pillars and a spectacular 360º lintel that make the visit an immersive and surprising tour.

360-degree digital lintel and architectural LED installations creating immersive experiences at Plaza Río 2.

Architectural digital experiences

The project introduces a series of artistic digital structures that interact with light, transparency and space. Semi-transparent LED screens, digital pillars and a 360º lintel generate a continuous visual journey that evolves as visitors move through the centre.

Digital Art Meets Architecture

Digital content becomes part of the architecture, creating floating, immersive effects that enhance the space without compromising functionality.

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Technology integrated into design

All digital elements were carefully integrated into Plaza Río 2’s architectural design, ensuring that innovation enhances the visitor experience while preserving accessibility, circulation and the commercial functionality of the space.

Semi-transparent LED screens and digital pillars integrated into the architecture of Plaza Río 2 shopping centre.

A new iconic experience

Plaza Río 2 consolidates its position as a reference in immersive retail architecture, where digital art and technology transform each visit into a memorable experience.

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