
TRISON Necsum transformed San Mamés into a unique audiovisual stage for the Copa del Rey 2024, combining art, technology, and emotion to connect Athletic Club with its fans.
To create an audiovisual celebration that reflected the greatness of Athletic Club and the excitement of its fans, transforming the stadium into an immersive and memorable environment.
TRISON Necsum used high-impact 3D storytelling to turn San Mamés into an emotional audiovisual canvas. Iconic visuals amplified the celebration and connected fans inside the stadium and beyond.


The audiovisual show at San Mamés Stadium became a benchmark for sports events. Lions roaring around the Copa del Rey created a unique and immersive experience, combining emotional impact, WOW 3D, and digital technology to engage fans and create viral content.
TRISON Necsum’s audiovisual intervention turned San Mamés into a stage of art, emotion, and innovation for the Copa del Rey 2024.

Thanks to TRISON Necsum, the celebration of the Copa del Rey at San Mamés has established itself as an iconic audiovisual experience project in Spanish sport, where innovation and emotion strengthen the club’s relationship with its community of fans and the history of its legacy.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
SMART SOLUTIONS FOR SMART DESTINATIONS CHALLENGE 2020
BEST INNOVATION PROJECT
SAN MAMES STADIUM
The San Mamés audiovisual show demonstrates how sports venues can create emotional and technological experiences that resonate globally.