X Madrid is conceived as the first Anti-Shopping Centre in Spain, an urban and innovative space that combines retail, leisure and entertainment in a disruptive way.
To create a radically different, technological and interactive shopping centre, capable of connecting with new generations and redefining the shopping and leisure experience.
TRISON and TRISON Necsum implemented a comprehensive audiovisual ecosystem, with LED screens, innovative lighting and interactive games that make the visit a unique experience.
Interactive games and digital activations invite visitors to participate, compete and share moments, turning leisure into a central element of the experience. Fashion, sport, street culture and entertainment coexist in a fluid environment that adapts to different audiences and moments of the day.
The central square is redefined as a digital and social hub where technology, creativity and participation converge to elevate the visitor experience.
GET IN TOUCHLED technology, architectural lighting and immersive digital installations are seamlessly integrated across the centre. This audiovisual ecosystem reinforces X Madrid’s identity as a creative, urban destination—where retail becomes experiential, social and emotionally engaging.
This project has been recognised by industry leaders for its excellence in design, innovation, and execution.
AV AWARDS 2020
RETAIL PROJECT OF THE YEAR
X MADRID
APEX AWARDS 2020
PUBLIC SPACES
X MADRID
GLOBAL RLI AWARDS 2020
TECHNOLOGY IN INNOVATION
X MADRID
X Madrid redefines the relationship between people and commercial spaces, positioning itself as a pioneering destination where technology, culture and entertainment shape the future of urban retail.
GET IN TOUCH
