The shopping centre 3.0
TRISON Necsum has been responsible for conceptualising, designing and executing this exclusive digital experience project where technology is enjoyed and shared in a way that is unique in the world. Every detail has been taken care of and digitised in an agile way, from its central fountain designed to be a tourist attraction, through to its lifts with transparent LED screens.
Holograms and digital architecture
A hologram fountain takes centre stage in the mall's 6,000m lake, where every night people can experience a new immersive digital show combining video, digital art, surround sound, lights and special effects.
Inside, elements of digital architecture are installed on the floor fronts, where delicate pieces of digital art with traditional local influences invite visitors to experience digital signage in a way they have never experienced before.
The lifts in the shopping centre also have integrated digital elements that use transparent technology, achieving a WOW effect through the digital content that transmits the buoyancy of the objects displayed in them.
A large interactive cylinder with interactive experiences is designed to stimulate emotions and new forms of entertainment where the visitor is the main protagonist. From launching video effects to dedicating messages to friends, everything is possible in this 360º fun cylinder.